#%@* Trouble Lights
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- 04 Jul 2006
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It's been just over a year since Trump's tariffs on Canadian products went into effect.
How are you doing?
As expected, I see that we, on the front line, have adapted to the higher prices and the reduction of product choices.
We must commend our supply line, specifically our jobbers and distribution networks, for their diligent work in keeping the shelves full.
But, further upstream in our automotive industry, things are not going so well. For them, the changes are not so easy to adapt to.
We've already seen in the U.S.A. that major vehicle manufacturers, dependent on imported products from Canada and other countries, have cut production, laid off staff, or have left that market altogether. Here in Canada, our manufacturers, totally dependent on these US customers, have also reduced production, cut staff levels, and some have closed their doors forever.
Seeing the far-reaching damages caused by these illogical taxes, one would assume that logical reasoning would prevail, but Donald Trump, ignoring any advice, has stayed the course for his own private agenda, whatever that might be.
It took multiple lawsuits and the US court system to sort out the legalities, and then, finally, the Supreme Court of the United States ruled that the broad tariff measures introduced under Donald Trump exceeded executive authority under the statutes used to justify them. The decision called into question the legality of those sweeping tariffs. https://globalnews.ca/news/11675702/donald-trump-tariffs-us-supreme-court-ruling/
That might have signaled a cooling of tensions.
Instead, it triggered a new phase.
In response, alternative tariff measures were announced under a different statutory authority, keeping uncertainty alive in cross-border trade.
At the same time, President Trump publicly escalated his rhetoric toward Canadian leadership, including pointed remarks and ultimatums directed at Mark Carney. Canada’s response has been measured but firm, NO — applying targeted counter-tariffs on selected U.S. exports and signaling tighter control over our key resource channels.
I don't think Trump was prepared for such a quick response, leadership, and intelligence from Canada's Mark Carney to not only decisively shut down his vision of Canada becoming a 51st state, but to totally change the game on the world's stage of commerce.to Canada's benefit.
The legal arguments may be unfolding in courtrooms.
But the economic consequences are unfolding in real time.
Before reacting emotionally to political headlines, it’s worth grounding ourselves in facts.
Canada’s auto parts manufacturing sector is not small or fragile. It is a major industry — roughly 1,000 companies nationwide — with a heavy concentration in Ontario. Large Tier 1 suppliers such as Magna International, Linamar, and Martinrea International anchor the sector.
These firms supply major OEMs across North America and beyond. Approximately 85% of Canadian auto parts production is exported.
That statistic alone tells us something highly important.
Our sector is deeply integrated into continental supply chains.
That integration may have been a strength for decades, but that close dependency has also created exposure, one that is presently being exploited.
When cross-border policy becomes unstable, the impact does not remain theoretical. It moves through contracts, logistics, pricing structures, and production planning.
The risk is not immediate collapse.
The risk is prolonged uncertainty and exposure.
When 85% of production depends on export markets — primarily the United States — even modest policy swings can:
delay investment decisions,
alter sourcing contracts,
compress margins,
or redirect future production to jurisdictions perceived as more stable.
The thought of sourcing new markets outside of North America is not an option because we are tied directly to North American vehicle production.
Tier 1 suppliers may temporarily absorb volatility through scale.
Smaller manufacturers and downstream distributors have far less room to maneuver.
And the aftermarket — including independent shops — ultimately feels the effects of these adjustments in pricing, availability, and competitive pressure.
The 85/15 percentage split between exports and domestic is not destiny — it’s the result of decades of decisions.
The further risk is to the erosion of the 15% domestic market.
If integration is our strength — and our exposure — then stability cannot depend solely on external policy outcomes.
It must be reinforced domestically.
Approximately 85% of Canadian auto parts production is exported.
That means the majority of what we manufacture here is designed, contracted, and priced primarily for markets outside our borders — overwhelmingly the United States.
In simple terms:
When your largest customer is someone else, you don’t control the conversation.
You have little choice but to respond to it.
If U.S. policy shifts, contracts adjust.
If tariffs are imposed, pricing structures recalibrate.
If uncertainty lingers, investment decisions stall.
And when upstream markets shift, the adjustments cascade downward.
By the time it reaches the independent shop, it doesn’t look like trade policy.
It looks like:
another price increase,
another discontinued line,
another supplier consolidation,
another “temporary” adjustment that becomes permanent.
The front line adapts — as it always has.
But adaptation is not control.
When 85% of your production is focused on export markets, domestic stability becomes secondary, which we have experienced firsthand.
That’s not a criticism.
It’s a structural reality.
And structural realities don’t change because we ignore them.
They can only change when we deliberately strengthen the parts of the system we can influence.
Many of our manufacturers design and produce products independently of the US, and their lower pricing reflects that. Some, like AC Delco, have even identified their products as 'Canadian' in the parts
catalogues. This is a good start, but we should impress upon others to follow suit.
Yes, access to larger US markets has made these valuable relationships unnecessary, but it has also left us unprepared for what actually happened. Strengthening and expanding our markets, here at
home, will always be a strong security buffer against foreign influences.
Many of the products we require to service our communities are only available south of our border. That will not change. We also recognize that they have been our long-term trading partners who are also
suffering through this, through no fault of their own. So, continuing this relationship is mutually beneficial and a necessity.
"Buy Canadian" is not a simple option, as it is with consumer goods.
Right now, our priority is the survival and growth of our Canadian producers. Without that, we will always be at the mercy of foreign producers and Governments.
"What's the point?"
"There's nothing we can do that will change anything."
"Big business will always determine our futures."
Well, haven't you heard?
The age of complacency and compliance is over. Our Prime Minister, the Honorable Mark Carney, has proven that to us and the rest of the world. Canada has, in very short order, become the guiding light for all existing and potential trading partners around the world, generating opportunities we haven't even thought of, as yet.

The answer: I'm not sure because there are many moving parts to this mess before it finally reaches us. But it will reach us quickly—it always does.
What we can be certain of is that our costs for parts and products will increase, and we'll have to pass this on to our customers. This will undoubtedly impact the add-on services, particularly for our customers with smaller budgets.
You may think that these Trump tariffs will only be paid by U.S. customers buying Canadian goods, and you are correct, for the most part. By simple design, the tariffs are intended to make our exported products less attractive by price and to encourage US customers to buy Made-In-America products.
Other than those legislated by Canada, all US products coming into Canada are not taxed, and all Canadian products exported to the US will be taxed.
But, here's where it gets tricky;
There's no getting around it. The price of most products we purchase will increase.
However, there is a bright side.
All products produced here in Canada and destined for our Canadian markets will not be affected by tariffs.
So, the answer would seem to be "Buy Canadian".
Yes, I wholeheartedly agree.....while you still can.
I say "while you still can" because a growing problem will profoundly affect our Canadian manufacturers.
When Canada entered the North American Free Trade Agreement (NAFTA) in 1994, which lifted all tariffs and was subsequently replaced with Trump's United States-Mexico-Canada Agreement (USMCA) in 2020, our Canadian manufacturers began focusing heavily on US markets so much so that they became complacent about their local and regional markets here at home.
On the front line of this industry, we recognized this through the absence of factory field representatives, market engagement, and support. As a direct result, the reasons for maintaining brand loyalty were gone. Our product choices had diminished to 'price and availability'.
This weakened the Canadian markets for our Canadian manufacturers. Since Canadian producers no longer secured local markets, foreign suppliers could fill the gap, further weakening the marketplace.
Now, we get blindsided by Trump's tariffs.
That means the tap for the US markets will be turned off, seeing as our American counterparts will outprice our products.
What will happen to our Canadian manufacturers?
Given the evidence and facts, it doesn't look promising if the tariffs stay in place for any length of time, and I don't know if many can survive the storm without the US markets and weak Canadian market shares.
Yes, there is significant turmoil in the US political arena, with stock markets crashing and a recession looming, all created by one person, Donald J. Trump. We have no idea what the near future will bring. But can we afford to wait and see?
Yes, I consider the automotive aftermarket south of our border, our extended family, because we have always shared and depended on each other for so much. So, we certainly cannot get mad at them for any of this, because they are going through far worse than we will experience. We're seeing this already, with the loss of their trading partners, their economy crashing, extensive layoffs, and soon, many business closures on the horizon. I can't see much light at the end of the tunnel for them.
Trump's plan is definitely backfiring.
What did we do, here in Canada, before NAFTA?
Every manufacturer had an army of field representatives whose job was to build and manage local markets. They brought with them all the tools and resources needed to provide factory support to local installers, dealers, and distributors. This was a relationship, not advertising, and it was this relationship that served as the marketing foundation for manufacturers to secure their strengths in the Canadian marketplace.
That era may be gone, but the lessons we learned hold the answers to not only surviving this storm, but coming out the other end stronger and more secure.
The solution is a 'grassroots' one: reengaging with individual commercial customers in their local markets to rebuild relationships. Show your support by listening and solving issues. Give them the resources they need, and improve customer service programs. Since 'Buy Canadian' is now at the forefront, commercial customers are more apt to support our home manufacturers, especially those who are willing to work for them.
This can be done through IT, without hiring armies of representatives.
Every effort is a step in the right direction, and here at ASBN, we will do our part to make this effort a reality for this region of BC.
This may not be a total solution to the problem, but it will help them survive this storm. Plus, they will be more secure in their local and regional markets when these tariffs are finally lifted.
Can we improve on that concept? Of course, we can. However, that would require a more national and collaborative approach, which is a topic for another discussion.
As it stands, I don't think we would even notice if some of our long-standing manufacturers had to close their doors forever, and that's a shame.
Bob Paff
Editor, ASBN Publications
New Westminster, BC
"Connecting Our Industry Together"
Environmental groups and our government told us that the reasons for legislating Ethanol in Gasoline were;
1. To improve the air quality and combat climate change
2. To reduce our dependency on non-renewable fossil fuels
Well, it's not working.
With what's been happening in the last few months, our manufacturing industry has been turned upside down. Trump's tariffs have made a real mess. His thought of protecting US manufacturers from outside influencers has totally backfired. US manufacturers can no longer afford to stay in the US, affecting all supply chains, including ours. I was going to replace this article with one reflecting current events with current solutions, but I thought better of it. We must understand our issues before the tariffs, so they are included in ASBN's solutions.
Read on.
On the front line, we’ve always complained about cheap offshore parts.
Then, too, who cares anymore? A part is a part. So cheaper is better, right?
Oh really?

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