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To all of the businesses, suppliers and individuals working on the front line of this industry;

Welcome to The Automotive Service Business Network

This is Our Industry's Network

In this industry, we're always on the hunt for information and resources, whether it's a mechanical issue, looking for odball parts, a specific tool or maybe some information on that could improve your business or career. Ultimately we turn to the internet and search engines, such as Google and then start sorting the results for relevence. Sometimes we're lucky.

Here's better idea.

Because the Automotive Industry is such a small part of the World Wide Web, we've sourced all the websites, then bookmarked and catalogued them for quick and easy retrieval and permanently in the Link Library. That way you know where it is for the next time it's needed.

But that's just the beginning.

This industry may be huge and have the highest employment number of any industry, but we need a website that focuses on our individual needs, right here in our market, for our businesses in our communities.

We need to be able to talk to each other

 

 

  • Why did you make this?
  • What's the catch?
  • Why should I sign up?
  • What's in it for me?
  • Is it really FREE?

Those questions could be addressed individually but I think one question should cover everything;

Why ASBN?

I started writing a short history of the net, how our industry changed because of it and how ASBN was born in responce to the negative changes, but that's water undet the bridge.
What is important is ASBN's relevance to this industry today and especially moving forward.
Here are some good reasons why ASBN is so important to this industry;
 

Search Engine Dominance


Web pages are just that; web pages out there, somewhere, on some server just waiting to be discovered through the internet. That means we are dependant on search engines like Yahoo, Google and others, to return us results they think we are interested in along with sites that paid handsomely for a top ranking in order to be picked to be displayed on the first couple of pages.
So, if a page you are looking for doesn't show up in a query, does that mean it doesn't exist?
No. It just means it wasn't fully optimized to be included in search results.
Here's an irony; most business information providers have fully digitized their data to be accessed on-line. But, being available on the internet also means the data can be accessible by anyone with a connection. So, do you optimize your propietary information so it can be found? Do you still post it on the net but not optimize it in hopes the general consumer doesn't find it? Or, do you not post it to the open net and just hand out the addresses to that data to a select few?

ASBN is the solution.

All its members belong to this industry in some capacity.
That means proprietary information slated for this industry is viewed only by this industry. That eliminates the issue of whether or not to optimize your pages because Search Engine Optimization doesn't count here only its relevence to this industry.
Information serves absolutely no purpose unless it can get in the hands of the people it was destined for.
 

Catch Up Or Be Left Behind

I really can't stand that phrase when it refers to people who have a tough time keeping up with the accelerated advancement of computer and internet technologies.
I can see the viewpoint when looking at the global picture of billions of users. Who would really care about a few hundred thousand laggers who have a choice whether or not to join the race.
In our industry, there is no choice.
We depend on a constant flow of information and knowledge for the continuation of our businesses and careers. Since this 'race' began, all the information we depend on has been digitzed and can only be accessed electronically.
This has become a major problem because not everyone is an internet guru.
In fact, I would comfortably estimate that over 80% of our workforce has little to no confidence in either the search engines to return them correct results of their queries or don't have confidence in their own abilities to navigate the net. As a result, many have simply given up trying because in their view, web searching can be a waste of time and can only result in lost billable hours.

ASBN is the solution.

Unlike search engines, where results are constantly changing, directories and catalogues are permanent records and very simple to navigate.
Plus, unlike the world wide web, our industry is focused with specific information.
This means:

  • it can be catalogued
  • once a piece of information is found, you know precisely where it is the next time you need it
  • we don't need to store the data, only the address to where it is, making it cost efficient
  • it is a simple and logical formula to bring all facets of our industry together under one roof
  • it places all users on a level playing field, regardless of skill level

Marketing


There has never been a marketing platform for commercial suppliers looking to connect with commercial customers.
Let me repeat that.
There has never been a marketing platform for commercial suppliers looking to connect with commercial customers.
Every marketing or advertising medium (radio, television, print and the internet) has been developed for the general consumer. Yes, we have private trade shows and yes, we have a select few national print magazines for national companies to advertise in.
But, historically, it has been the responsibility of the field representatives of manufacturers and suppliers to physically introduce new products, supply product training and business support.
These businesses soon realized that, with the advent of the internet, they could focus their marketing efforts on the net. This meant less dependancy on their sales force to market products and that resulted in the strategic reduction of their field representative sales force.    
That scheme backfired.
The plan to utilize the internet as a fresh new commercial marketing platform soon became modified to a 'brand awareness' campaign for the general consumer.
Where that leaves our industry is with a shortage of support and, to make matters worse, we no longer have have our reps. to introduce us to new products, supply us with product training or business support.
The loss of 'brand loyalty' is all the proof needed to realize that something needs to be done. 

ASBN is the solution.

Unlike the general consumer, the businesses and individuals of our industry need the resources only our suppliers can provide.

So, to market commercially, you need commercial customers and they are here on ASBN.

This opens the doors to so many opportunities;

  • we can rebuild the close relationships to our manufacturers and suppliers through the sharing of proprietary information and resources
  • product training and mini-courses are just a video away
  • direct links to help lines and business support
  • advertising focused for the commercial customer

Also, local and regional companies whose markets are only local or regional will, for the first time, be able to market their products or services directly to their potentail commercial customers in the markets they do business in.

To the last part; is it really free?

Absolutely.

Everyone related to this industry; businesses, suppliers, their employees, students, including those who have a stake in this industry, can all freely register to be part of this network.

This is your industry and this is my industry. Together, we can evolve it the way we want it to and that can only happen if we have the right information to make our decisions easy.

 

On a lighter note;

Someone asked me how I came up with The Automotive Service Business Network?

That was easy. My other choice was vetoed; The Federation of Automotive Repair Technicians

So, are you signed up?

reg now blue

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